North Hills stands as a beacon of modern urban development, embodying the fusion of commerce, residential living, entertainment, and community engagement. Over the years, North Hills has undergone a remarkable transformation from a conventional shopping center into a vibrant mixed-use destination that caters to the diverse needs and preferences of residents and visitors alike.
The evolution of North Hills into a mixed-use property has been characterized by innovative urban planning and a forward-thinking approach to development. What was once primarily a retail hub has now seamlessly integrated residential spaces, office buildings, hotels, dining establishments, entertainment venues, and green spaces, creating a dynamic and interconnected urban environment.
Central to this evolution has been the strategic incorporation of digital technology, particularly through the introduction of digital kiosks and directories throughout the area. These digital innovations serve as more than just informational tools; they are integral components of the North Hills experience, enhancing accessibility, convenience, and engagement for all who frequent the area.
North Hills, owned by Kane Realty, partnered with Awedience Media and RoveIQ to implement an outdoor digital kiosk system throughout the area. From digital wayfinding and interactive maps to event listings, and promotions, these digital kiosks serve as virtual concierges to guide visitors in a seamless and enjoyable manner. In the first four months, over 10,000 user sessions and 50,000 interactions have been recorded.
With four large districts at the property, North Hills’ main focus was the digital directory and wayfinding experience. The user interface design was driven by the need to quickly search a tenant and find a route to a location. For individuals who prefer visual direction or who are aware of their location, the interactive map offers a visual experience.
The option to scan a QR code and send the experience to a smartphone also becomes available once the visitor enables their location on the wayfinding app. This level of accessibility enhances the overall experience and encourages exploration across North Hills throughout the visit.
When visitors and residents aren’t interacting with the screen, the digital kiosk has the ability to rotate digital advertising to generate ancillary revenue. Local businesses can promote their stores and offers as well as national brands. This level of innovation enhances overall marketing and drives high engagement for brands when visitors are ready to shop, dine, and buy. If your brand is interested in advertising on the digital kiosks, contact Awedience Media.
Beyond mere convenience, the integration of digital technology into North Hills underscores its commitment to innovation and sustainability. By reducing the need for traditional paper-based signage and maps, interactive kiosks and digital directories contribute to the area’s eco-friendly initiatives, aligning with broader efforts to create a more environmentally conscious urban environment.
Furthermore, the adoption of digital technology reflects North Hills’ dedication to remaining at the forefront of urban development trends. In an increasingly digital world, the seamless integration of technology into the built environment is essential for staying competitive and meeting the evolving needs of residents, businesses, and visitors.
North Hills stands as a testament to the transformative power of mixed-use development done right. Through strategic urban planning, innovative design, and the thoughtful integration of digital technology, North Hills has emerged as a dynamic and forward-looking destination that sets the standard for modern urban living. As it continues to evolve and grow, North Hills will undoubtedly remain a model of urban innovation, enhancing the quality of life for all who call it home.
Article Credit: Steven McFarland, RoveIQ