2015ArticlesAC Hotel

New Hotel Makes Market More Diverse

Originally published on TWCNews.com on December 15, 2015

RALEIGH — Construction is underway on the newest hotel coming to Raleigh. AC Hotel by Marriott, which is scheduled to open in the beginning of 2017, will add 135 rooms to the nearly 16,000 hotel rooms already in Raleigh. And that number continues to grow.

“I think we’ve got five hotels opening next year alone with another new 750 hotel rooms,” said Dennis Edwards, the president and CEO of the Greater Raleigh Visitor and Conventions Bureau. “So we’re starting to see a lot more interest and development throughout the entire Wake County area.”

Concord Hospitality Enterprises Company and Kane Realty Corporation held a groundbreaking celebration for the AC Hotel in North Hills. It’s a new brand in the United States and the only one in North Carolina.

“Certainly the appeal of having all the different classes of hotels in the market are what conventions are looking for,” said Kevin McAteer, the senior vice president of marketing and sales for Concord Hospitality. “They do need the rooms, they do need the larger hotels, but they also want the feeling of upper, modern, kind of a city type feel hotel and the AC Hotel will bring that to the market.”

It’s a market that’s becoming more diverse to serve a big need.

“Last year we had over 14 million visitors who came into the Raleigh market,” said Edwards. “We’re even seeing a better year this year, so we’re anticipating that number getting even better.”

Edwards says says the current occupancy rate is more than 70 percent, just above the state and national average. And developers hope that more hotel rooms will mean even more visitors and big events coming to the City of Oaks.

“I think Raleigh has really reached a plateau, and now we’re reaching for the next level up,” said John Kane, with Kane Realty Corporation.

The AC Hotel will have a rooftop bar and terrace, which can accommodate receptions for 150 people.

Tara Herrschaft, TWCNews.com